Privacy policy

Last updated: August 10, 2026

Nouvelle Resort, LLC, doing business as Nouvelle / Silk95Five (“Nouvelle / Silk95Five,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase from our website, communicate with us, interact with our marketing, or otherwise use our services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

SECTION 1 — PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us and may include:

Contact information, such as your name, billing address, shipping address, email address, and telephone number.

Order and transaction information, such as products purchased, products viewed or considered, order history, returns, exchanges, payment status, and transaction information.

Account information, such as your username, password, preferences, and information associated with your customer account.

Payment information. Payments are processed by our payment providers. We do not directly store complete credit or debit card numbers.

Shopping information, such as products you view, add to your cart, save, purchase, return, or exchange.

Customer service information, including information you provide when contacting us about an order, product, return, exchange, styling request, or other inquiry.

Marketing information, including your email address, mobile telephone number, marketing preferences, consent status, and information about your interactions with our emails, SMS messages, advertisements, and other marketing communications.

Device and usage information, including IP address, browser type, device type, operating system, network information, website activity, referring pages, pages viewed, and interactions with our Services.

Approximate location information, which may be derived from your IP address or device information and used, for example, to display the appropriate store, currency, language, shipping options, or relevant content.

We may also collect information that you voluntarily provide to us through reviews, surveys, forms, promotions, events, or other interactions.

SECTION 2 — HOW WE COLLECT PERSONAL INFORMATION

We collect personal information in several ways.

Directly from you. We collect information when you make a purchase, create an account, subscribe to our communications, join a waitlist, contact us, submit a form, participate in a promotion, request customer service, or otherwise provide information to us.

Automatically. We and our service providers may automatically collect information when you interact with our website through cookies, pixels, tags, and similar technologies.

From service providers and business partners. We may receive information from companies that help us operate our business, including Shopify, payment processors, shipping providers, analytics providers, advertising platforms, and marketing service providers.

SECTION 3 — HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • provide, operate, and improve our Services;
  • process and fulfill orders;
  • process payments;
  • arrange shipping and delivery;
  • manage returns and exchanges;
  • create and maintain customer accounts;
  • provide customer service;
  • respond to inquiries and requests;
  • personalize your shopping experience;
  • remember your preferences and shopping cart;
  • provide product recommendations;
  • communicate with you regarding orders and transactions;
  • send marketing communications where permitted by applicable law and according to your preferences;
  • send email, SMS, RCS, or other mobile communications where you have provided the appropriate consent;
  • administer promotions, surveys, waitlists, and other programs;
  • measure and improve the effectiveness of our website and marketing;
  • analyze how customers interact with our Services;
  • prevent fraud, abuse, security incidents, and other harmful activity;
  • protect our customers, business, and legal rights;
  • comply with applicable legal, tax, accounting, and regulatory obligations; and
  • otherwise operate and improve our business.

SECTION 4 — SMS, RCS, AND MOBILE MESSAGING

If you choose to opt in to receive SMS, RCS, or other mobile messages from Nouvelle / Silk95Five, we may collect and process your mobile telephone number, mobile messaging opt-in and consent status, and information relating to your interactions with our messages.

We use this information to provide the mobile messaging services you have requested, including marketing, promotional, informational, and, where applicable, transactional messages.

Our website may use cookies and similar technologies to keep track of items that you place in your shopping cart, including when a shopping cart has been abandoned. Where you have provided the appropriate consent to receive mobile marketing messages, this information may be used to determine when to send cart reminder messages.

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes.

We may share your mobile telephone number, SMS opt-in information, and consent status only with service providers that are necessary to operate and deliver our messaging services, including messaging platforms, telecommunications providers, carriers, and other vendors involved in message delivery.

These service providers may use this information only to provide the messaging services requested and not for their own marketing or advertising purposes.

Your mobile telephone number, mobile opt-in information, and SMS consent data are not provided to advertising partners for advertising purposes.

You may withdraw your consent to receive marketing SMS or mobile messages at any time by following the opt-out instructions provided in our messages.

SECTION 5 — COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand how customers interact with our Services, maintain shopping carts, analyze website traffic, prevent fraud, and support our marketing activities.

Cookies may include:

Essential cookies, which are necessary for our website and Services to function.

Functional cookies, which help remember your preferences and improve your experience.

Analytics cookies, which help us understand how visitors use our website.

Advertising and marketing cookies, which may help us measure advertising effectiveness and understand interactions with our marketing.

Depending on your location, you may be able to manage non-essential cookies through our cookie consent tools or your browser settings.

Blocking certain cookies may affect the functionality of our website.

Use of cookies or similar technologies does not change our commitment regarding mobile messaging data. We do not sell, rent, or share mobile opt-in information or SMS consent data with third parties for advertising purposes.

SECTION 6 — HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business and provide the Services.

These recipients may include:

Service providers. Companies that perform services on our behalf, including ecommerce hosting, payment processing, order fulfillment, shipping, customer service, analytics, information technology, security, and marketing technology.

Shopify. Our store is hosted by Shopify, which processes personal information in connection with the operation of our ecommerce store.

Payment providers. Payment information may be processed by third-party payment processors.

Shipping and logistics providers. We provide information necessary to deliver your purchases and manage returns.

Marketing service providers. We may work with service providers that help us deliver communications, operate marketing technology, analyze marketing performance, and manage customer communications.

Advertising and analytics service providers. Subject to applicable law and your privacy choices, we may work with advertising and analytics service providers to measure the effectiveness of our website and marketing activities.

We do not provide your mobile opt-in information or SMS consent data to advertising partners, and such information may not be used for advertising purposes.

Professional advisers. We may disclose information to lawyers, accountants, insurers, auditors, and other professional advisers where reasonably necessary.

Government and legal authorities. We may disclose information when required by law, legal process, regulation, court order, or governmental request, or where necessary to protect our rights or the rights and safety of others.

Business transactions. Personal information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, subject to applicable law.

With your consent. We may disclose information where you direct or authorize us to do so.

For clarity, we do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes. Mobile opt-in and SMS consent information is only disclosed to service providers as necessary to operate and deliver the messaging services you requested.

SECTION 7 — ADVERTISING AND ANALYTICS

We may use analytics and advertising technologies to understand how customers interact with our Services, measure marketing performance, and improve our website and customer experience.

These technologies may collect information such as your device type, browser, IP address, website activity, and interactions with our website and advertisements, subject to applicable law and your privacy choices.

We do not sell, rent, or share your personal information with third parties for advertising purposes. In particular, your mobile telephone number, mobile opt-in information, and SMS consent data are never provided to third parties for advertising or their own marketing purposes.

Mobile opt-in and SMS consent information may only be disclosed to service providers that are necessary to operate and deliver the messaging services you requested.

Depending on where you live, you may have additional rights regarding advertising technologies, cookies, or other processing activities as described in this Privacy Policy.

SECTION 8 — MARKETING COMMUNICATIONS

If you subscribe to our marketing communications, we may send you information regarding Nouvelle / Silk95Five products, collections, events, promotions, offers, and other updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may opt out of SMS, RCS, or other mobile marketing communications using the instructions provided in those messages.

Opting out of marketing communications does not prevent us from sending non-marketing communications where necessary, such as order confirmations, shipping notifications, customer service communications, or legally required notices.

SECTION 9 — THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

SECTION 10 — CHILDREN'S PRIVACY

Our Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

SECTION 11 — DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no system, electronic transmission, or storage method can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

SECTION 12 — DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, maintaining business and transaction records, complying with legal and regulatory obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods vary depending on the nature of the information and our legal obligations.

When personal information is no longer reasonably necessary, we may delete or anonymize it, subject to applicable law.

SECTION 13 — INTERNATIONAL DATA TRANSFERS

Nouvelle Resort, LLC is located in the United States, and our service providers may process information in the United States and other countries.

As a result, your personal information may be transferred to, stored in, or processed outside the country in which you live.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

SECTION 14 — EEA, EU, UK, AND SWITZERLAND PRIVACY RIGHTS

If you are located in the European Economic Area, European Union, United Kingdom, or Switzerland, you may have certain rights regarding your personal information under applicable data protection laws.

Depending on the circumstances, these may include the right to:

  • access your personal information;
  • correct inaccurate or incomplete information;
  • request deletion of your personal information;
  • restrict certain processing;
  • object to certain processing;
  • withdraw consent where processing is based on consent;
  • receive certain information in a portable format; and
  • lodge a complaint with an applicable supervisory authority.

Where we process personal information subject to the GDPR or similar legislation, our legal bases may include performance of a contract, compliance with legal obligations, our legitimate interests, and consent, depending on the processing activity.

Withdrawal of consent does not affect the lawfulness of processing conducted before consent was withdrawn.

To exercise your rights, contact us using the information provided below.

SECTION 15 — UNITED STATES PRIVACY RIGHTS

Depending on your state of residence and applicable law, you may have rights regarding your personal information, which may include rights to:

  • know or access personal information we process about you;
  • request correction of inaccurate personal information;
  • request deletion of personal information;
  • obtain a portable copy of certain personal information;
  • opt out of certain targeted advertising where applicable;
  • opt out of certain sales or sharing of personal information where applicable; and
  • appeal certain decisions regarding privacy requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy request, contact us using the information provided in Section 19.

We may need to verify your identity before fulfilling certain requests.

An authorized agent may submit a request on your behalf where permitted by applicable law, subject to appropriate verification.

SECTION 16 — CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws, including rights relating to access, correction, deletion, and certain uses or disclosures of personal information.

Where applicable, California residents may also have the right to opt out of certain processing involving targeted or cross-context behavioral advertising.

We do not sell, rent, or share mobile opt-in data or SMS consent information with third parties for advertising purposes.

Requests may be submitted using the contact information below.

SECTION 17 — YOUR PRIVACY CHOICES

You may manage certain privacy preferences through our website, browser settings, cookie consent tools, or by contacting us.

You may unsubscribe from marketing emails using the unsubscribe link included in those communications.

For mobile marketing, follow the opt-out instructions contained in the relevant message.

You may also contact us to request access to, correction of, or deletion of personal information where applicable.

SECTION 18 — CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, Services, or legal obligations.

When we make changes, we will update the “Last updated” date at the top of this page and provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

SECTION 19 — CONTACT INFORMATION

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact:

Nouvelle Resort, LLC
Nouvelle / Silk95Five
1930 S Dixie Hwy, Ste C8
West Palm Beach, FL 33401
United States

Email: sales@nouvellesilk95five.com
Telephone: +1 561-557-1081

For data protection and privacy inquiries, you may contact us at sales@nouvellesilk95five.com.