Inspired by her sense of adventure, reflected in her world travels and entrepreneurial spirit, Joanne Snodgrass founded her first company in South Africa, shortly after graduating from University. Her innovative product development and colorful designs, still selling today, sparked her career in luxury design. Joanne decided to make the US her home 16 years ago. Her sense of style and creativity was exemplified in her successful boutique, Via Pelle, in Dallas. She was honored by Fashion Group International (FGI) with the Rising Star Award, for retail in 2008. It was during this time that she started designing her own collections that developed into her line, Nouvelle Palm Beach, launched in 2013 after moving to Florida. Nouvelle has evolved from a resort print collection in 100% silk to a contemporary collection created in her trademarked washable stretch "Silk95Five" fabric. The focus is on shirts, tops, and pants in a myriad of colors, carefully curated to encapsulate the casual sophistication of a luxury lifestyle. Joanne won the coveted 2018 Contemporary Designer of the Year at Phoenix Fashion Week after grueling 4-month fashion bootcamp, culminating in the brand being worn on popular TV shows. Since the launch of Silk95Five, Nouvelle has expanded to over 300 of the finest boutiques stateside. In 2020, we launched in France showing at Who's Next and are now selling to top French and Italian stores. The European launch has also brought attention to the sustainable element of Silk95Five as featured in Luxiders Magazine about the fact that we implement a holistic plan for sustainability through the guidelines of the circular fashion systems approach.