Our Style

Our love for beautiful timeless dressing is at the core of Nouvelle / Silk95five. Designed to last, our collections are intentionally focused on our signature blended fabric, Silk95Five, in simple yet elegant styles, making it easy for any woman to build a seasonless wardrobe that is more than just foundational. 

Each garment is carefully constructed to give you versatility in the way you wear it; wear our silk with your favorite trousers or wear it head to toe for an effortlessly sophisticated style.

Our Colours

We love colour & we want you to love it too! Each Silk95Five is custom dyed to match our perfected palettes, that transcend seasons. Our Classic Collection, which is always available, features 12 of our favourite neutral tones that pair effortlessly with any look, for any occasion. Every spring & fall, we introduce new vibrant palettes that help mirror the essence of the season and allow you access to new tones in your favorite styles & even some new ones! 

Our Family

Based in Palm Beach, Florida our woman-owned, founder-run brand takes everything personal. With a small team that feels like family, we love getting to know our customers on a deeper level. We make a point to see each and every one of our 250 + retail partners across the US and work directly out of our flagship store, in Palm Beach, to truly interact with our clients everyday. 

About the Designer

Inspired by her sense of adventure, reflected in her world travels and entrepreneurial spirit, Joanne Snodgrass founded her first company in South Africa, shortly after graduating from University. Her innovative product development and colorful designs, still selling today, sparked her career in luxury design.

Joanne decided to make the US her home 16 years ago.  Her sense of style and creativity was exemplified in her successful boutique, Via Pelle, in Dallas. She was honored by Fashion Group International (FGI) with the Rising Star Award, for retail in 2008. It was during this time that she started designing her own collections that developed into her line, Nouvelle Palm Beach, launched in 2013 after moving to Florida. 

Nouvelle has evolved from a resort print collection in 100% silk to a contemporary collection created in her trademarked washable stretch "Silk95Five" fabric. The focus is on shirts, tops, and pants in a myriad of colors, carefully curated to encapsulate the casual sophistication of a luxury lifestyle. Joanne won the coveted 2018 Contemporary Designer of the Year at Phoenix Fashion Week after grueling 4-month fashion bootcamp, culminating in the brand being worn on popular TV shows.

Since the launch of Silk95Five, Nouvelle has expanded to over 300 of the finest boutiques stateside.  In 2020, we launched in France showing at Who's Next and are now selling to top French and Italian stores.  The European launch has also brought attention to the sustainable element of Silk95Five as featured in Luxiders Magazine about the fact that we implement a holistic plan for sustainability through the guidelines of the circular fashion systems approach. 

“Creating Nouvelle melds my passion for fine silk, color and a casual sophisticated aesthetic; I am delighted how the brand is loved by so many great retailers”, says Joanne.

Our Journey Of Sustainability  

Defined by focusing on meeting the needs of the present, without compromising the ability to meet future generations' needs our perpetual vision is to create, with minimal waste & as minimal impact on our environment as possible. While we work through this journey, we want to be transparent with our customers and open the conversation so each and every person who interacts with our brand can feel as if they are on this journey with us, as we improve with each future movement. 

About our process

1. Slow Fashion: creating garments that last longer, allowing you to purchase more because you want to, not because you have to. 
2. Ethical Supply Chain: working with responsible factories for a longer-lasting way of doing business 
3. Innovative Fabrics: enhanced, natural fibers that you can care for from your own home, without harsh chemicals