About The Designer


Inspired by her sense of adventure, reflected in her world travels and entrepreneurial spirit, Joanne Snodgrass founded her first company in South Africa, shortly after graduating from University. Her innovative product development and colorful designs, still selling today, sparked her career in luxury design.

Joanne decided to make the US her home 16 years ago.  Her sense of style and creativity was exemplified in her successful boutique, Via Pelle, in Dallas. She was honored by Fashion Group International (FGI) with the Rising Star Award, for retail in 2008.  It was during this time that she started designing her own collections that developed into her line, Nouvelle Palm Beach, launched in 2013 after moving to Florida. 

Nouvelle has evolved from a resort print collection in 100% silk (notably the black dahlia ponchos, drawstring pants and Portofino slip dresses) to a contemporary collection created in her trademarked washable stretch "Silk95Five" fabric. The focus is on shirts, tops, and pants in a myriad of colors, carefully curated to encapsulate the casual sophistication of a luxury lifestyle. Seasonal favorites are added, usually inspired by Joanne’s travels to Africa, Europe and beyond.

Nouvelle won the coveted 2018 Contemporary Designer of the Year at Phoenix Fashion Week which culminated in the line being featured in many TV shows.

Since the launch of Silk95Five, Nouvelle has expanded to over 300 of the finest boutiques stateside. With growing export opportunities Nouvelle is going to market in Canada, South Africa and France. “Creating Nouvelle melds my passion for fine silk, color and a casual sophisticated aesthetic.  I am delighted how the brand is loved by so many great retailers”.